The Boomer Blog

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Can you identify the brands that Baby Boomer women love the most? Posted: 03 May 2010 08:24 AM PDT By Stephen Reily, VibrantNation.com Founder While marketers acknowledge the buying power of Baby Boomers, they continue to define them as a demographic niche from the 1960s. Can you accurately identify the brands that Vibrant Boomer women love the most? Last week Ad Age columnist Judann Pollack ran an entertaining and thought-provoking column called "The 15 Biggest Baby Boomer Brands." Here are the 15 brands Pollack listed: 1) Levi's 2) Harley-Davidson 3) Volkswagen 4) Slinky 5) Noxzema 6) The Beatles 7) L'Eggs 8) Pepsi 9) Absolut Vodka 10) Saturday Night Live 11) Facebook 12) Frye Boots 13) Coach Bags 14) Clairol 15) Club Med Lists like this are meant to provoke debate, of course, but my own reading suggested that something else was going on in this list, something that confirmed ongoing misconceptions about Boomers.

FH Boom Daily Digest – May 3, 2010 Posted: 03 May 2010 05:00 AM PDT Top News From Today's "Boomiverse" For Baby Boomers, The Job Market's Even Worse Marilyn Geewax National Public Radio May 2, 2010 Overview: "For many baby boomers, the labor market remains especially tough. In this recession, the unemployment rate for people 55 and older hit 7.2 percent, the highest level ever recorded in the post-World War II era for workers in this age group. http://tinyurl.com/35owa5h Frugality among consumers is outliving recession Jeannine Aversa and Bernard Condon Associated Press May 2, 2010 Overview: "Scott Hoyt, senior director of consumer economics at Moody's Economy.com, notes that baby boomers, in particular, enjoyed spending sprees for most of their adult lives as their assets steadily grow." http://tinyurl.com/2d38je5 Elderly fight stigma of depression Rick Ruggles Omaha World Herald May 2, 2010 Overview: Dolores Zachow "is among the depressed elderly, a population that probably will grow considerably over the next 10 years as baby boomers age. … Depression in the elderly can be a challenging diagnosis, because they might be less open about their sadness, and other medical conditions tend to dominate their care." http://tinyurl.com/37mmvml Upcoming Boomer/Mature Market Workshop: Marketing to Boomers and Beyond Friday, May 14 in New York City, boomer and mature marketing experts including Jerry Shereshewsky, Tom Mann, Adriane Berg, Dr. Elaine Lyons and Ken Lyons, and others, will reveal new insights and research, including how to develop successful mature market strategies in the current economic climate. For a complete list of speakers, workshop schedule and to register for the event, visit: http://www.beyondboomers.com/workshop.html

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