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| Marketing to Boomers and Beyond Posted: 11 May 2010 08:52 AM PDT NYC boomer workshop reveals latest trends, research findings and marketing tactics for reaching mature audiences People 50 and older collectively hold $7 trillion in personal wealth and, in the United States, control 75 percent of the nation's disposable income, yet experts say marketers continue overlooking them as consumers. "The boomer and beyond generations are the most written-about age segment," says boomer expert Dr. Leslie Harris. "However, marketers continue to undervalue boomer and beyond consumers and, therefore, allow these consumers to make buying decisions with few marketing or advertising programs to gain their loyalty or favorable brand attitudes." This Friday, May 14, Harris and other leading mature market experts will gather at a New York City workshop "Marketing to Boomers and Beyond: How to Build Your Business with the Mature Consumer," to address this and other related mature marketing issues, including the latest demographic trends, research findings, and how to effectively reach and resonate with the 50 plus population. FH Boom will attend and blog from the event. Speakers and panel moderators include: The workshop is organized by Dr. Leslie M. Harris, noted boomer expert and the author of "After Fifty: How the Baby Boom Will Redefine the Mature Market" and "After Sixty: Marketing to Baby Boomers Reaching Their Big Transition Years." For more information and to register to attend the event, visit: http://www.beyondboomers.com/workshop.html . |
| FH Boom Daily Digest – May 11, 2010 Posted: 11 May 2010 05:02 AM PDT Top News From Today's "Boomiverse"' Assisted living an option for elderly Overview: "There are many options available for families who are caring for a loved one who has Alzheimer's disease. Many opt for an assisted living facility, but how do you pick the right one and how do you pay for it?" Wisdom at the cineplex Overview: "A recent study shows us that 75 percent of kids today get along with their parents, which seems to be a marked change from the anti-authority stance many Baby Boomers took with their parents and a contrast from the distant and disconnected relationship many Generation Xers had with their parents." Retired Workers Will Be Wooed to Return Overview: "For older Americans, the prospect of job shortages couldn't come at a better time. OK, I admit to making some lemonade here out of some bitter present-day realities. But think about it. We are living longer than ever and many of us don't even want to retire when we're 65. Besides, retirement is a financially scary place these days." The Talents Of A Middle-Aged Brain Overview: "Last month, I heard the tail-end of an interview with Barbara Strauch, the health and medical science editor for The New York Times, who had just published The Secret Life of the Grown-Up Brain. I was intrigued by the scientific research she referenced on middle-aged brains -- brains between the ages of 40 and 65." |
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