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| FH Boom Daily Digest – May 4, 2010 Posted: 04 May 2010 05:45 AM PDT Top News From Today's "Boomiverse" Job Forecast: Boomer Retirees in Demand Overview: "Baby Boomers who want to ease into retirement over the next decade with a post-career period of a reduced work load may find plenty of opportunity to do just that. A parsing of employment and demographic trends between 2008 and 2018 concludes that Boomer retirees who want to keep working will likely be in demand." Early Retirees Get $5B Boost from White House Overview: "Trying to entice cost-weary employers to keep providing medical coverage to early retirees, the Obama administration is making $5 billion available until the safety net of the new health care law is in place." Car Buyers Depend on Expert Online Content Overview: "Nearly three-quarters of US Web users polled by About.com said they would research online before buying a car, rating their likelihood 1 or 2 on a scale from 1 to 5. About.com's sample was weighted toward older users, suggesting that online boomers and seniors also conduct automotive research on the Web." Can Even A Great Ad Campaign Make People Rethink 'Depend'? Overview: "The Depend brand, owned by Kimberly-Clark, recently launched a new set of television and print ads. Ad agency JWT NY made versions for men and women." Special Note to Readers: |
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