The Boomer Blog |
| FH Boom Daily Digest – May 12, 2010 Posted: 12 May 2010 05:11 AM PDT Top News From Today's "Boomiverse"' P&G, NBC Digital Create Network of Boomer Verticals Overview: "NBC Digital Networks and Procter & Gamble are partnering to offer a "vibrant" online destination for baby boomers. The network of sites known as Life Goes Strong will celebrate topics and passions "at the center of this dynamic generation's everyday lives," NBC Digital said." Hey Baby Boomers, Jane Pauley is calling Overview: "Jane Pauley, the former NBC "Today Show" host is back -- teaming up with an NBC and AARP collaboration to address Baby Boomer encore careers." Elations Leverages Boomers' Facebook Usage Overview: "Facebook may have started as the province of the young, but it appeals to all types now, including Baby Boomers. So much so that one company is using the social media network to appeal to that demographic." |
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