The Boomer Blog

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Marketing to Boomers and Beyond Posted: 10 May 2010 08:41 AM PDT NYC boomer workshop reveals latest trends, research findings and marketing tactics for reaching mature audiences Posted by Samantha Palans People 50 and older collectively hold $7 trillion in personal wealth and, in the United States, control 75 percent of the nation's disposable income, yet experts say marketers continue overlooking them as consumers. "The boomer and beyond generations are the most written-about age segment," says boomer expert Dr. Leslie Harris. "However, marketers continue to undervalue boomer and beyond consumers and, therefore, allow these consumers to make buying decisions with few marketing or advertising programs to gain their loyalty or favorable brand attitudes." This Friday, May 14, Harris and other leading mature market experts will gather at a New York City workshop "Marketing to Boomers and Beyond: How to Build Your Business with the Mature Consumer," to address this and other related mature marketing issues, including the latest demographic trends, research findings, and how to effectively reach and resonate with the 50 plus population. FH Boom will attend and blog from the event. Speakers and panel moderators include: • Brent Bouchez. Founding partner, Ad Agency Five • Jerry Shereshewsky. Chief executive officer, Grandparents.com • Kevin Lavery. Managing director of Millennium Direct, UK, and president of the International Mature Marketing Network (IMMN) • Helen Foster. Foster Strategy, former partner JWT Mature Market Group • Todd Harff. President, Creating Results, and founding member of the International Mature Marketing Network (IMMN) • Tom Mann. Managing partner TR Mann Consulting and founder of the Mature Market Experts Group • Steve Howard. Author of "Boomer Selling, Helping the Wealthiest Generation in History Own Your Premium Products and Services" • Adriane Berg. Chief executive officer, Generation Bold and author of "How Not To Go Broke at 102" and 12 other books • Dr. Elaine Lyons and Ken Lyons. Perceptive Market Research • Pat Burns. Author of the No. 1 bestseller "Grandparents Rock," "The Grandparenting Guide for the Rock-n-Roll Generation"; corporate advisor, co-founder of the Orange County Children's Book Festival; and motivational speaker. • Paul E. Johnson. Formerly Account Manager, TNS • Martin Diano. Chief executive officer, Boomer Authority™ and publisher of the Baby Boomer (Knowledge Center)™ • Nancy Padberg. Chief executive officer, Navigate Boomer Media • Marva Goldsmith. Chief executive officer and author, Branding50.com • Sandra Levitin. Founder, chief executive officer and editor, Kalon Women. The workshop is organized by Dr. Leslie M. Harris, noted boomer expert and the author of "After Fifty: How the Baby Boom Will Redefine the Mature Market" and "After Sixty: Marketing to Baby Boomers Reaching Their Big Transition Years." For more information and to register to attend the event, visit: http://www.beyondboomers.com/workshop.html .

FH Boom Daily Digest – May 10, 2010 Posted: 10 May 2010 05:00 AM PDT Top News From Today's "Boomiverse" Bad Economy Dampens Baby Boomers' Sex Drive Susan Donaldson James ABC News May 10, 2010 Overview: "… Americans 45 and older say they are engaging in sex less often and with less satisfaction, according to the just-released AARP survey, "Sex Romance and Relationships." http://tinyurl.com/2ejoogd Aging boomers from all around shift societal norms Helmut Schmidt Associated Press May 8, 2010 Overview: "Beyond paying for Social Security and Medicare, meeting the needs of the ballooning senior population will require a paradigm shift in how we fund and deliver those services, said Richard Rathge, director of the North Dakota State Data Center." http://tinyurl.com/24bloc6 Why seniors will change real estate Jonathan Lansner Orange County Register May 7, 2010 Overview: "The biggest opportunities are in developing new, diverse, smaller-scale 55-plus independent/assisted/dementia care, continuing care resort communities (adds skilled nursing) and "residential share" housing alternatives with universal design and energy-smart features." http://tinyurl.com/29fhpcw

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