The Boomer Blog

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Special Note to Readers: Posted: 06 May 2010 08:15 AM PDT Upcoming Boomer/Mature Market Workshop "Marketing to Boomers and Beyond" FH Boom to Blog From Event Attention readers: Friday, May 14 in New York City, boomer and mature marketing experts including Jerry Shereshewsky, Tom Mann, Adriane Berg, Dr. Elaine Lyons and Ken Lyons, and others, will reveal new insights and research, including how to develop successful mature market strategies in the current economic climate. For a complete list of speakers, workshop schedule and to register for the event, visit: http://www.beyondboomers.com/workshop.html

FH Boom Daily Digest – May 6, 2010 Posted: 06 May 2010 05:07 AM PDT Top News From Today's "Boomiverse" Strategies to help caregivers cope Today Show May 6, 2010 Overview: "In Passages in Caregiving, Gail Sheehy, the acclaimed expert on the aging baby boomer generation, outlines strategies for effective, successful family caregiving, turning chaos into confidence during this most crucial of life stages." http://tinyurl.com/2692yl7 As boomers delay retirement, big cities feel the shift Hope Yen Associated Press May 6, 2010 Overview: "Battered by the recession, more older Americans are staying put in traditional big cities to hold on to jobs, creating slowdowns in population growth at once-popular retirement destinations widely found in the South and West." http://tinyurl.com/2bzgbou Va. launching portable housing for aging relatives Fredrick Kunkle Washington Post May 6, 2010 Overview: "The Rev. Kenneth Dupin, who leads a small Methodist church here, has a vision: As America grows older, its aging adults could avoid a jarring move to the nursing home by living in small, specially equipped, temporary shelters close to relatives." http://tinyurl.com/28u85rw Designated Daughter: What to Expect When You're Expected to be a Designated Daughter D.G. Fulford Woman's Day May 5, 2010 Overview: "A Designated Daughter. Your aging mother's companion until the road comes to an end. One third of American women are between 40 and 60. We are, have been, or will soon be taking care of an aging parent. The Greatest Generation is living longer because of modern medicine, and the Baby Boomers––no spring chickens, ourselves!––have an opportunity to care for them this time around." http://tinyurl.com/2al5h7z

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