The Boomer Blog |
| FH Boom Daily Digest – May 25, 2010 Posted: 25 May 2010 05:31 AM PDT Top News From Today's "Boomiverse" First-timers, boomers seen as key in housing recovery Overview: "Although it is probably likely that the lack of good-paying jobs will delay the entry of the current 16- to 24-year-olds into the home-buying market, "it's less clear what effect the re-entry into the workforce of baby boomers is going to have," said Rick Sharga, chief economist of RealtyTrac." Email Designs Are Neglecting The Needs of Boomers Overview: "The Boomer generation is a critical audience for marketers. By 2015, those aged 50 and older will represent 45% of the U.S. population, according to AARP. And currently, Baby Boomers control over 80% of personal financial assets and more than 50% of discretionary spending power, according to ThirdAge." |
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