The Boomer Blog |
| FH Boom Daily Digest – May 24, 2010 Posted: 24 May 2010 05:01 AM PDT Top News From Today's "Boomiverse" Winning With Boomers Takes Heart Overview: "At age 46, Tom Lynch is a trailing-edge Boomer. But he has already made an important shift in his life, from focusing on becoming someone to being someone. It's a shift marketers need to understand if they want to effectively connect with today's older Boomer consumer." Broadcast's Youth Market Starts at 44 Overview: "While advertisers get ready to plunk down billions on prime-time broadcast TV during this upfront -- and make no mistake, they will -- consider this statistic: The median age of viewers of regular prime-time fare is nearing 51 (Fox, the youngest, is 44). That's two years past the age widely considered to be the point of no return for the most-coveted advertiser demographic." A leg up on care Overview: "… sophisticated technologies are expected to become the norm as baby boomers and the wired generation investigate their conditions online and insist on having a say in their treatments and outcomes." |
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