Thursday, May 6, 2010

The Boomer Blog

The Boomer Blog


FH Boom Daily Digest – May 5, 2010

Posted: 05 May 2010 05:32 AM PDT

Top News From Today's "Boomiverse"

Are 20-Somethings Hard To Work With? Nope, It's Just You
Lori Murray
Forbes
May 4, 2010

Overview: "For the first time in American history, four generations are working side-by-side in the workplace. Each generation has its own set of values, ideas and styles and these differences can lead to misunderstandings and, occasionally, conflict. But there are some simple steps that employees can take to foster better communication within an age-diverse workplace."
http://tinyurl.com/2aam7vu

New frugality for many may outlive recession
Bernard Condon and Jeannine Aversa
Associated Press
May 4, 2010

Overview: "Even as the economic recovery plods ahead, many American consumers are refusing to come along. They're not spending freely — and they have no plans to."
http://tinyurl.com/29whvqr

Special Note to Readers:
Upcoming Boomer/Mature Market Workshop "Marketing to Boomers and Beyond"
FH Boom to Blog From Event
Attention readers: Friday, May 14 in New York City, boomer and mature marketing experts including Jerry Shereshewsky, Tom Mann, Adriane Berg, Dr. Elaine Lyons and Ken Lyons, and others, will reveal new insights and research, including how to develop successful mature market strategies in the current economic climate. For a complete list of speakers, workshop schedule and to register for the event, visit: http://www.beyondboomers.com/workshop.html

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