The Boomer Blog

---

FH Boom Daily Digest Dec 6, 2010 Posted: 06 Dec 2010 11:02 AM PST Give a gift of geek for holidays Julie Weed The Seattle Times December 5, 2010 Overview: Forget the fancy dinner, sparkly earrings or new necktie; the in-demand holiday gift for the baby boomer and older crowd is a combination of technology and service, as the younger generation sets up Skype, social networking and iPods for parents and grandparents. The uses may be different — video chats to connect with the long-distance grandchildren or music players filled with public radio podcasts rather than Lady Gaga songs — but the desire to use them is there, and setting them up is a gift for the person who has everything. Older users are flocking to the Web and, according to the Pew Internet and American Life Project, the popularity of social-networking sites among Internet users 50 and older has been increasing rapidly. Fully 42 percent of Internet users in that age group reported they used Facebook or another social-networking site in May, just about double the number from the previous year. http://tinyurl.com/2cbbel4 Boomer divide: Generation gap spans 19 years Haya El Nasser USA TODAY December 6, 2010 Overview: "… Someone coming of age in 1950 lives through JFK, the soaring rhetoric of Martin Luther King, the Mickey Mouse Club and Leave It to Beaver," says Steven Gillon, resident historian of the History Channel and author of Boomer Nation. "After 1960, their memories are Watergate and oil embargo." Yet, they have been lumped into one demographic behemoth (77 million) that has guided marketing decisions, transformed history and politics and reshaped entertainment sensibilities for more than six decades. As the nation marks the 65th birthday of the first Boomers beginning next month, the millions born at the tail end of the generation are feeling a discon nect. http://tinyurl.com/252bnjl Shorts: New tablet; How-to attract Baby Boomers Brian Dolan Mobilehealthnews.com December 1, 2010 Overview: AT&T and Sprint focusing on attracting Baby Boomers: A report from Bloomberg states that AT&T and Sprint are both focusing on attracting more subscribers in the 50+ age range. David Inns, CEO of GreatCall, which offers the Jitterbug mobile phone service, said he expects the rate of texting among those 55 and older to hit 80 percent in two years, up from about 30 percent today. The article doesn't mention mobile health, but that is certainly one strategy both GreatCall, Verizon Wireless and AT&T are pursuing to attract the aging Baby Boomers. http://tinyurl.com/2cb3mst Successful Boomer women lack finance confidence Paul Briand Baby Boomer Examiner November 30, 2010 Overview: A new poll shows that even the most successful Baby Boomer women are stressed about their finances, particularly when it comes to having enough money in retirement. "The MetLife Study of Finances and Female Executives" finds 44 percent of those polled want more "business and financial experience." Twenty-five percent also say they are confused about how to grow their portfolios. Thirty-four percent say they lost a considerable amount of their savings when the economy faltered. Sixty percent feel they have moderate risk tolerance when it comes to investing, even though 32 percent say their risk tolerance has decreased over the past two years. The study looked at career women aged 45 to 70 who earn $75,000 or more a year. http://tinyurl.com/2g236ex

You are subscribed to email updates from The Boomer Blog To stop receiving these emails, you may unsubscribe now.	Email delivery powered by Google
Google Inc., 20 West Kinzie, Chicago IL USA 60610