The Boomer Blog

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FH Boom - News Digest Mrch 17, 2011 Posted: 17 Mar 2011 09:10 AM PDT The 'baby boomers' are taking over Facebook Christopher Lazley Memeburn.comMarch 4 Overviw: "As online and social media channels continue to transform the way we experience the world, the baby boomers of the 1950s are staking their claim to this technology. According to IStrategyLabs, the enormous upsurge in new Facebook users over age 55 grew by 922% in 2009 – almost three times the increase of the second largest demographic growth group of 33 to 54-year olds. "Mary Madden, a Senior Research Specialist for the Pew Internet fact tank, agrees: "Older users have been especially enthusiastic [recently] about embracing new networking tools," she says. "Although email continues to be the primary way that older users maintain contact with friends, families and colleagues, many users now rely on social network platforms to help manage their daily communications – sharing links, photos, videos, news and status updates with a growing network of contacts." http://tinyurl.com/4gj2ocv GDC 2011: Game Developers Focus on New Baby Boomer Casual Gamers Nearly half of social gamers are at least 50 years old today John Gaudiosi gamerlive.tv March 3 Overview: "Today, nearly half (46 percent) of social gamers are at least 50 years old and dominated by women, according to recent social gaming research from casual game developer Popcap Games. The average social gamer in the U.S. is a 48-year-old woman. In fact, 20 percent of social gamers were 60 or older. Social gaming is a fast-growing pastime for older Americans.This discovery reveals an interesting trend among older Americans and opens up a new opportunity for game developers." http://tinyurl.com/63yrwon Boomers Join the Village Movement John Yedinak USA Today: first by Published in News, Retirement, Reverse Mortgage February 24 Overview: "Launched eight years ago in Boston with Beacon Hill Village, has spread to Washington, Chicago, San Francisco and more than 50 other cities. Hundreds more are in formation. Typically, the great majority of joiners in the Village Movement are women. "It's the women who see the value of socialization," says Bob Davis, the only male board member of the 9-month-old Ashby Village in Berkeley, Calif. "The men are happy in their workshops or reading or doing some solitary activity." Beneath this common divergence among couples is the fact that the women anticipate becoming caregivers. The men expect to be cared for by their wives." http://tinyurl.com/45mz5e8 Generation Reinvention: How Boomers Are Changing Business for States and Cities Brent Green The Huffington Post February 16 Overview: This generation is proffering unprecedented growth prospects for states and cities that envision and embrace economic development potential. Since the 2005 White House Conference on Aging, Colorado's delegates to the decennial forum have been meeting to create a strategic plan and organizational framework for aging called Silverprint Colorado. Their current goals are specific, but their vision is farsighted: to help Colorado become the leading state in the nation to embrace opportunities of an aging population. Other states are addressing the Boomer aging opportunity by organizing initiatives similar to Silverprint, with civic and business leaders forging creative public and private partnerships to "ride the age wave." Virginia's Older Dominion Partnership is noteworthy for its momentum." http://tinyurl.com/5v2fwap

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