The Boomer Blog |
| FH Boom Daily Digest – October 25, 2010 Posted: 25 Oct 2010 05:49 AM PDT Top News From Today's "Boomiverse" What's the Best Pathway to Public Service in the Recession? Overview: "Nonprofit work is a terrific option for retirement-age baby boomers, that vast, educated generation that's going to need some place to put its energy. America has a long history of giving back, and it looks like that tendency will only grow." Making Advertising Relevant To Boomers Overview: "In a national study called "The New Generation Gap Study" done for TV Land in 2007, consumers of all ages were asked if they agreed with the statement: "If it is done right, advertising definitely influences my purchases." |
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