The Boomer Blog |
| FH Boom Daily Digest – October 18, 2010 Posted: 18 Oct 2010 05:45 AM PDT Top News From Today's "Boomiverse" Treadmill vs. elliptical, motor vs. momentum Overview: "In terms of popularity, treadmills rule. They accounted for 56 per cent of all fitness sales in 2009, according to the latest National Sporting Goods Association report. Ellipticals were a distant second at 8.4 percent. But they're gaining. Ellipticals posted a 27 percent growth in sales in 2007. One reason may be the so-called "silver tsunami" of 78 million baby boomers, the oldest of whom turn 65 on January 1." Boom(er) Or Bust Holiday Season? Overview: "Ah, the holidays. Sleigh bells are ringing. Snow is glistening. Fourth-quarter marketing plans are hung by the chimney with care. It's the most wonderful time of the year, no? For some, perhaps. In the economic climate of the 2010 holiday season, however, the visions dancing through the heads of many retailers may not be of sugarplums." |
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