Friday, January 14, 2011

The Boomer Blog

The Boomer Blog


FH Boom News Digest - January 20, 2011

Posted: 20 Jan 2011 12:55 PM PST

7 Tips for Baby Boomers Turning 65 in 2011
Workers must make important retirement decisions upon reaching age 65

EMILY BRANDON
US News
January 10

Overview: "The oldest baby boomers have begun to turn 65 this year. High on their agenda should be signing up for Medicare. Boomers also have important Social Security and career choices to make. Here are seven tips for making retirement decisions at age 65 ..."

http://tinyurl.com/4mebn2k

Goodman: No time for "tirement"
Ellen Goodman
Washington Post Writers Group
January 2

Overview: "When I retired from my tenure as a columnist last year, my daughter relayed the news to my grandson, who promptly picked up the phone and, in his most serious 7-year-old voice, said: "Grandma, I hear you're tired."

Well, not exactly.

My daughter and I struggled to hide our amusement from a misunderstanding that was not entirely linguistic. After all, retirement was once a matter of 'tirement. It was the formerly new idea that we didn't have to work until we dropped in place.

But writing, after all, is not heavy lifting. I wasn't leaving one career to swoon into the hammock. I was rather thinking about renewal — tweaking and trying new things with my mind and fingers. Now my un-tirement seems to be something of a trend. "

http://tinyurl.com/4vqcfhn

Renovate, not relocate, is new trend for boomers
Alan J. Heavens
McClatchy/Tribune News
December 16, 2010

Overview: "Boomer watchers say this wants-to-move-but-can't generation is engaging in "recession remodeling," making small and not-so-expensive changes to their houses to accommodate health or other life-changing issues.

Considerable evidence shows that relatively few aging boomers pull up stakes altogether and move to 55-plus communities in the Sun Belt. Even the nervous boomer who contacted Gillen planned to live in Florida only part of the time.

Eighty percent of those 65 and older responding to a July telephone poll of 1,616 adults ages 45 and up conducted in July for AARP said they wanted to stay in their houses as long as possible. Eighty-two percent said they had a full bath on the main level of their homes, and 81 percent had first-floor spaces that could become bedrooms if the need arose.

"Far too often, a person has to break a leg or contract a serious illness to discover that the home they love could restrict their comfortable lifestyle," said Elinor Ginzler, AARP senior vice president for livable communities.
A few tweaks to remodeling plans can make a house more user-friendly. And to drive home the point, AARP sponsored a "recession remodel" contest to demonstrate that comfort and efficiency were achievable, even in hard times."

http://tinyurl.com/4aqd2zn

FH Boom News Digest -- January 18, 2011

Posted: 18 Jan 2011 12:38 PM PST

Generational Disparities in Internet Use
Jack Loechner
Research Brief -- Center for Media Research, January 7

Overview: "A new Pew Research study notes that there are still notable differences by generation in online activities, but the dominance of the Millennial generation that was documented in the first "Generations" report in 2009 has slipped in many activities.

This is the second report by the Pew Research Center's Internet & American Life Project exploring how different generations use the internet. All the generation labels used in these reports, with the exceptions of "Younger Boomers" and "Older Boomers," are the names conventionalized by William Strauss and Neil Howe in their book, Generations: The History of America's Future. The Pew Project "Generations reports" makes the distinction between younger and older Boomers, but Pew separated Younger Boomers and Older Boomers here because enough research has been done to suggest that the two decades are distinct generational groups. "

http://tinyurl.com/4tg6bux

U.S. Baby Boomers Will Play Key Role in Adoption of Personal Connected Health, Finds MITEF NW Report

Report reveals that entrepreneurial opportunities in tech-enabled products for personal use lie outside of heavily regulated diagnostic sector of healthcare; Northwest (USA) has ingredients to create a leading personal connected health ecosystem.

PRLog (Press Release) – Jan 05, 2011 – Seattle, WA – The MIT Enterprise Forum of the NW (MITEF NW) today released a research report revealing that U.S. baby boomers will play a key role in the adoption of tech-enabled health products for personal use, though entrepreneurial opportunities targeting connected health lie outside of the heavily regulated diagnostic sector of the healthcare industry. The report, based on more than 50 interviews conducted with industry thought-leaders between September and December 2010, was produced in preparation for the MIT Enterprise Forum event Boomers, Technology & Health: Consumers Taking Charge! to be held on January 19th at the Museum of History and Industry (MOHAI) in Seattle.

Personal connected health products can help boomers wanting to reduce the cost and inconvenience of doctor visits, delay or be active in retirement, take care of their aging parents, and age healthy, independently, and in place themselves. Mobile, wireless, social, and data technologies in combination can provide a range of patient-centric, cost-reducing, and time-saving health management options for the benefit of consumers as well as caregivers, care providers, employers, taxpayers, and the healthcare industry. However, business model viability, data accuracy, behavioral challenges, and privacy concerns will have to be addressed before the market fully develops.

Under the backdrop of a rapidly growing healthcare system already at 17 percent of the nation's GDP and the expected doubling of the 65+ population driven by the 78 million aging boomers, personal connected health will be an important tool for managing chronic disease conditions concomitant with age, addressing upcoming medical personnel and senior care housing shortages, lessening family caretaker pressures, and encouraging self-care and health awareness."

http://tinyurl.com/4ub53wb

Baby Boomers are Responding to Digital Media Promotions
The IT Chronicle
January 5

Overview: "Most digital media promotions efforts are aimed at Generation Y. Gen Y outnumbers the Baby Boomers right now, 81 million to 78 million, but that does not mean you should ignore the Baby Boomers market. In fact, Baby Boomers are not the technology Luddites everyone assumes them to be.

Last year, Jeremiah Owyang and Forrester Research released a report that said 60% of Baby Boomers were using social media of some sort or another, and that number is only going up. In 2007, the younger Boomers (ages 43 – 52, as of 2009) were consuming social media at a rate of 46%, while older boomers (ages 53 – 63) were using it at a rate of 39%. But by 2008, those numbers had increased to 67% and 62%, respectively.
Using Facebook and Twitter, watching videos on YouTube, and listening to their iPods, Boomers are some of digital media's biggest users. So a digital media promotions campaign needs to focus on the boomers. Owyang said in his report that marketers need to focus their digital media promotions campaigns on sites like AARP Online and social networks like Classmates, Facebook, and LinkedIn. "The fact that boomers are increasingly using these tools is a clear indication that it is just not a fad," Owyang said in a February 2009 New York Times article."

http://tinyurl.com/4bqte57

FH Boom News Digest - January 13, 2011

Posted: 13 Jan 2011 12:25 PM PST

The future of consumer electronics for Baby Boomers
Paul Briand
Baby boomer Examiner

"... the 800 pound gorillas in the consumer technology universe are betting on the adaptability of Baby Boomers," said the story. The hope is that the technology will provide Boomers a choice of features such as larger or smaller fonts and that your vanity will let you think you can read the font like a 35 year old but give you a safe exit if you want one.

"The writer saw three areas at CES where consumer electronics will probably have the biggest impact on Baby Boomers:

1. Health and fitness;
2. Enhanced communication through video;
3. Home automation.

With health and fitness, the writer imagined a day when Boomers will rely on the Wii and Kinect-like technology to relay and keep track of certain health functions like heart rate and blood pressure.

"Get comfortable wearing a sensor on our body and plugging into the network to get feedback and information. At some point, those devices will be embedded within the human body," said the writer. Enhanced video communication might also be used for health monitoring through so-called "Skype-like" technologies."

http://tinyurl.com/4umtl7f

CES 2011: How Consumer Electronics Manufacturers Eye America's Aging Population
January 9th, 2011
Senior Housing News

"The consumer electronics trap is set and Baby Boomers are squarely in the crosshairs once you get past the 3-D televisions and tablets. That was my impression after seeing many of the consumer technologies showcased by vendors during the 2011 Consumer Electronics Show this past week in Las Vegas. Besides the broader focus of CES from major consumer electronics manufacturers, the conference has numerous track associated with different types of businesses associated with consumer tech, two of which were related to senior living and wellness, the SilversSummit and the Digital Health Summit. The Digital Health Summit enjoyed standing room only participants on Friday (over 300+) while the SilversSummit sessions were near capacity on Saturday.

The billion dollar question is how will consumer tech be delivered to an aging American population? The short answer is slowly and through our interest (and vanity) in health and fitness."

http://tinyurl.com/4ds33dw

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