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| FH Boom Daily Digest – June 28, 2010 Posted: 28 Jun 2010 05:53 AM PDT Top News From Today's "Boomiverse" You Better Be Marketing To Me Overview: "A few years ago, the PBS documentary, "Boomer Century," produced by and featuring Age Wave author Ken Dychtwald, identified four traits found in Boomers: idealism, anti-authoritarianism, eagerness to embrace change, and self-empowerment. We think that's as good a list we've seen, although the underlying question fueling those traits in Boomers is, "What's in it for me?" Baby Boomer denim: Chicago firm enters jeans scene Overview: "As the youngest boomer turns 46 this year, demand for hip jeans with a bit more give is on the rise. With roughly 76 million baby boomers accounting for half of consumer spending, denim-makers are waking up to the fact that there is money to be made in women's jeans that fit middle-age hips and thighs while still looking cool." The Changing Demographics of America Overview: "The portion of the [U.S.] population that is currently at least 65 years old—13 percent—is expected to reach about 20 percent by 2050. This "graying of America" has helped convince some commentators of the nation's declining eminence. For example, an essay by international relations expert Parag Khanna envisions a "shrunken America" lucky to eke out a meager existence between a "triumphant China" and a "retooled Europe." Morris Berman, a cultural historian, says America "is running on empty." |
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