Wednesday, June 9, 2010

The Boomer Blog

The Boomer Blog


FH Boom Daily Digest – June 8, 2010

Posted: 08 Jun 2010 05:14 AM PDT

Top News From Today's "Boomiverse"

MetLife releases legal planning guide for LGBT Baby Boomers
Hannah Clay Wareham
Bay Windows
June 7, 2010

Overview: "The MetLife Mature Market Institute has released a legal planning guide designed to assist LGBT Baby Boomers in making decisions about legacy planning, employee benefits, health care, financial planning, and retirement planning."
http://tinyurl.com/243v2bf

The Rise of the 'Silver Divorce'
Pat Wingert and Barbara Kantrowitz
Newsweek
June 7, 2010

Overview: "Marriage researchers have long known that the rockiest years are the early ones, and, generally speaking, the longer a couple is married, the less likely they are to divorce. That's still true, says Stevenson, but "silver divorce" is no longer rare, and that's particularly true for the baby-boom generation, born between 1946 and 1964."
http://tinyurl.com/29df3o2

Baby Boomers slow to embrace online videos
Paul Briand
Examiner.com
June 7, 2010

Overview: "While Baby Boomers have made big strides embracing the online world, particularly social networking such as Facebook, they're slower to get on board with online videos."
http://tinyurl.com/24nsg7k

Fickle Gen Y Trusts Channels, Not Brands
Sarah Mahoney
Marketing Daily
June 7, 2010

Overview: "Baby Boomers have one set of expectations of brands, and an idea of what it means to trust them. Gen X is quite different. In many ways, they are the brand generation."
http://tinyurl.com/2dq9kp5

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