The Boomer Blog |
| FH Boom Daily Digest – June 4, 2010 Posted: 04 Jun 2010 05:00 AM PDT Top News From Today's "Boomiverse" Will the New L.T.C. Insurance Be Offered to the Self-Employed? Overview: "…baby boomers may soon need long-term care services. Because the Class Act covers a broad range of services, the program could be helpful to people of any age, depending on their disability." Boomer Brands Take Notice Overview: "Steve Cannon from Mercedes-Benz gave a great presentation at the recent Association of National Advertisers' Brand Innovation conference. Steve talked about how Mercedes realized it was a Boomer brand and all it would take is a cold shoulder from Gen Y to really hurt its business. It got proactive and through a market research online community (MROC) created an engaged "Gen-Benz" community to build customer intimacy with Gen Y." The New Republic: Let Al And Tipper Gore Start Over Overview: "Boomers don't see 60 as the time to kick back and settle into the big fade. Just because Al and Tipper weathered 40 years together doesn't mean they have the inclination to try for another 20 — or 30."
Overview: "Retirement planning isn't about "the number," but the numbers -- your assets, liabilities, expenses, and income. The more you know about those numbers, the more likely your retirement plan will become a reality instead of a pipe dream." |
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