Thursday, June 10, 2010

The Boomer Blog

The Boomer Blog


FH Boom Daily Digest – June 9, 2010

Posted: 09 Jun 2010 05:40 AM PDT

Top News From Today's "Boomiverse"

Bernanke Warns of 'Unsustainable' Debt
Sewell Chan
New York Times
June 9, 2010

Overview: "While defending the extraordinary responses to the recession as necessary, Mr. Bernanke has … emphasized the risks associated with the aging of the population. This year, he said, there are about five Americans between the ages of 20 and 64 for each person aged 65 or older. By the time most of the baby boomers have retired in 2030, he warned, there will be only three."
http://tinyurl.com/36mr2eq

Here's a workout boomers can take sitting down
Wina Sturgeon
McClatchy-Tribune
June 9, 2010

Overview: "Hey baby boomers: Whether you spend much of your day on a couch or being youthfully active, don't waste the opportunity of getting an easy workout while you're watching TV."
http://tinyurl.com/2ab4qhu

Script in hand, Boomer women sleep on it, ask friends before filling
Matthew Arnold
Medical Marketing & Media
June 9, 2010

Overview: "Forty-four percent of women research prescribed drugs using multiple sources before filling a script, a survey found, suggesting that marketing efforts targeting Baby Boomer women, in particular, must focus less on brand awareness and more on the post-script conversation."
http://tinyurl.com/2e7nvad

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