The Boomer Blog

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FH Boom Daily Digest Nov. 23, 2010 Posted: 23 Nov 2010 07:48 AM PST Experts on aging: Stay fit after 65 to live longer, better Janice Lloyd USA TODAY November 22, 2010 Overview: "Baby Boomers better think again if they're longing for a sedentary old ageHealth experts at the annual meeting of the Gerontological Society of America this weekend shed new light on exercise's value as a strong tool in combating diseases often associated with aging." http://tinyurl.com/236234f A robot exhibits bedside manners — and ethics Mark Baard Boston Globe November 22, 2010 Overview: "…for baby boomers as well as the rest of us, the option of "aging in place'' — spending our twilight years at home, in the places we love — will take more help than we can expect from the meager supply of human caregivers who will be available. Rather, aging in place will take robots." http://tinyurl.com/2vejrez Boomers Online DomDowMansion EZineMark.com November 18, 2010 Overview: "The popularity of internet usage for older generations is continuing to grow. There are more and more social networking sites for baby boomers, silver surfers, and senior citizens. Internet statistics show that 74% of baby boomers are internet users. So now that we know that baby boomers are active on the internet now we can analyze trends of adult men and women over 40 online. What are their goals for internet usage? What are their experiences, trends, likes, dislikes, and etc." http://tinyurl.com/28d9u32 Big-spending Boomers bend rules of marketing Bruce Horovitz USA Today November 16, 2010 Overview: "Chris Bonney knows precisely when marketers abandoned him: the day he turned 55. Until then, the consultant from Virginia Beach says, his opinion on new products was valued by a major marketing research firm that crunches consumer preference data. It would ask him to respond to surveys almost daily. But after his 55th birthday, the e-mail surveys abruptly stopped. "The minute I turned 55, it was like nobody cared anymore," Bonney says. "I didn't change from one day to the next, but as far as they were concerned, I'd aged out of relevance." http://tinyurl.com/25a7lmx

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