The Boomer Blog |
| FH Boom Daily Digest Nov. 18, 2010 Posted: 18 Nov 2010 07:45 AM PST Big-spending Boomers bend rules of marketing Overview: "The traditional thinking among marketers is that older folks spend less, have little interest in new products and have brand preferences set in stone. But across the USA, the 77 million members of the Baby Boom generation — folks born from 1946 through 1964 — are turning that conventional marketing wisdom on its head. Boomer Caregivers Turn First for Aid to Facebook Overview: "Middle-age caregivers were more than 3.5 times as likely as the average Boomer to drop in on LinkedIn and MyLife and three times as likely to check out Yelp, Citysearch and Shopzilla when shopping or searching online. According to the Age Lessons Boomer Social Media Study, the Top 10 sites favored by Boomers caring for an elderly relative include: 'Top 10 Sites for Boomer Caregivers by Reach Trust Is A Must Overview: "Although all adults seem somewhat unsure about the believability of advertising claims, older adults are more suspicious than younger adults. While 90% of young adults aged 18-34 say they trust that advertising is honest in its claims at least sometimes, 86% of older adults agree. Of those, 35-44 say this, as do 84% of those 45-54, and 81% of those 55 years and older. Conversely, almost one in five adults 55 and older say that they never trust that advertising is honest, compared to less than one in ten 18-34 year olds who say the same." |
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