The Boomer Blog |
| FH Boom Daily Digest Nov. 10, 2010 Posted: 10 Nov 2010 07:57 AM PST Top News From Today's "Boomiverse" Seeing Eye to Eye... Or Not? Overview: "According to a new survey by Citrix Online, conducted by Forrester Consulting, Gen X workers, not those in the younger Gen Y generation, make up the majority of those who use social networking for business, followed closely by Boomers aged 55 and older. It also shows a highly-dispersed workforce still favoring meetings, but increasingly using tools such as social networking and video chat to communicate and collaborate." Social Networking is Also Creeping Up on the Older Folks Overview: "According to the Pew Research Center, social networking use among internet users ages 50 and older nearly doubled from 22% in April 2009 to 42% in May 2010. Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%, while use among those ages 65 and older grew 100% from 13% to 26%. At the same time, social networking use among users ages 18-29 grew by 13%." Generational Mix Reveals Shopping Similarities and Differences Overview: "… Todd Hale, Senior Vice President, Nielsen has assembled an overview of the shopping and media habits of the last four generations, helping marketers fill in the gaps. This recent Nielsen analysis of the four key generations revealed generationally consistent shopping habits that reflect diverse lifestyle preferences and economic habits. " |
| Posted: 10 Nov 2010 04:52 AM PST http://Going the distance: Rethinking long-term care In the place of reliance upon adequately-funded nest eggs, stipends, benefits, pensions, entitlements, insurance, savings and the like, caring professionals are reduced to selling us on how great it is to keep working as long as possible, to rely on family and "the community", to make sure we "live within our budget" and the like. In other words, ladies, as I suspected back in 1980, we're going to be largely on our own. |
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