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| FH Boom News Digest -- Febraury 23, 2011 Posted: 24 Feb 2011 12:46 PM PST Healthy, Wealthy And Online Overview: "Baby Boomers hold 77% of the U.S. wealth and they spend 15 hours per week online -- two hours longer than teenagers each week. Let's write that again, 77% of the U.S. wealth is held by Baby Boomers and they are online 15 hours per week. Why is that worth repeating? Apparently, there are still a few marketers and media buyers that believe people over age 50 are invisible. How very wrong they are. This is the generation of best-educated, financially healthy, ambitious, curious, creative, social connectors the U.S. has ever seen." After the jump, a few highlights on technology, travel and entertainment industries." Sometimes it takes a village to let seniors stay at home Gail Sheehy Overview: "That's the answer I hear most often from seasoned Baby Boomers when I ask if they're getting ready to move to retirement communities. For starters, they don't plan to retire before 70. And most want no part of the elder islands where their parents retreated from the hustle of city life into a largely sedentary, age-segregated existence. The Village Movement is a popular alternative. The drivers of this movement are feisty professional women in their 50s and 60s who are determined to change the experience of aging by empowering and enabling adults to remain in their own homes or apartments to the end of their lives." Franchises Over 50: What You Need to Know Overview: "As more baby boomers look for ways to strike out on their own or supplement income in retirement, a surprising number are turning to franchises. At the West Coast Franchise Expo in November, 27% of attendees were 51 or older, up from 22.5% in 2008; at a different event on the East Coast in April, the percentage of 50-plus attendees jump from 21.5% to 24%, says Jim Mastandrea, the show director for MFV Expositions, which produces franchise expo events. And they're not just browsing. Last year, Decorating Den, an interior design franchise, said the percentage of franchise owners who were over 50 hit 35%, up from 32% in 2009. At Caring Transitions, an estate sale and moving firm, about 35% of current franchise owners are between 55 and 60. And in 2010, a sample of Great Clips hair salons showed that its franchise owners over 50 had increased more than 15% in the last year." www.marketwatch.com |
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