The Boomer Blog

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FH Boom News Digest -- February 10, 2011 Posted: 10 Feb 2011 07:10 AM PST Boomers Are Driving A New Entrepreneurship Boom Marty Zwilling Veteran startup mentor, executive The Huffington Post Small Business America February 9 Overview: "Contrary to what most of you might guess, the highest rate of entrepreneurial activity over the last few years is not Gen-Y young upstarts, but Baby Boomers in the 55-64 year age group. In fact, according to a study by the Ewing Marion Kauffman Foundation, these Boomers are actually driving a new entrepreneurship boom." http://tinyurl.com/4hb6quq Baby Boomers show strain of caregiving Paul Briand Baby Boomer Examiner February 9 Overview: "Baby Boomers responding to a survey from Caring.com say their care of elderly parents or other loved ones is weighing on them, both financially and emotionally. Results this week from the new survey show 75 percent of caregivers either had to change their jobs or quit their jobs to take care of a loved one. In addition, caring for a loved one is the No. 1 source of stress in 69 percent of these caregivers' lives. "As Americans age and live longer, many continue to live at home or move in with relatives -- by choice or as a result of tough economic times -- requiring care from family members," Andy Cohen, co-founder and CEO of Caring.com, said in a statement." http://tinyurl.com/5s9u28m 70% - Boomers and Social Change Pew Researach Center The Databse February 10 Overview: "While members of the Baby Boom generation may no longer -- and maybe never have been -- in line with their iconic images of long hair and rebellion, their views on today's social issues are closer to younger generations than to older ones. For example, fully 70% of both Millennials and Baby Boomers say the main purpose of marriage is mutual happiness and fulfillment, not child-raising. In contrast, just 50% of adults ages 65 and older agree. Boomers and Millennials are also both far less likely than are older adults to say children growing up with divorced parents, racially mixed parents or unmarried parents will face "a lot more challenges." Asked to choose between divorce and an unhappy marriage, Baby Boomers are more likely than Millenials to say divorce is preferable. When questioned about gay couples raising children, however, Baby Boomers, while less conservative than older adults, are not as tolerant as Millenials." http://tinyurl.com/4m2gwxc From Diapers to 'Depends': Marketers Discreetly Retool for Aging Boomers Ellen Byron Wall St Journal Online/Media and Marketing February 5 Overview: "The generation that sent diaper sales soaring in the 1960s, bought power suits in the 1980s and indulged in luxury cars in the 2000s is getting ready to retire: The oldest boomers turn 65 this year. To accommodate their best customers' needs, American companies are overhauling product lines, changing their marketing and redesigning store layouts. But there's a catch: Baby boomers, famously demanding and rebellious, don't want anyone suggesting they're old." http://tinyurl.com/46glop8

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