The Boomer Blog |
| FH Boom Daily Digest – April 20, 2010 Posted: 20 Apr 2010 05:43 AM PDT Top News From Today's "Boomiverse" Writing a New Brand Book Overview: ". Baby Boomers and older consumers are the single largest economic group in America. But be careful what you call them. Euphemisms like "elder," "of a certain age" or "senior" may not go over well. Many may become more than a little upset with being labeled. After all, they aren't simply writing a new chapter of their lives, they're writing a brand new book -- and each book is different." Retirement, Healthcare Continue to Concern Affluent Overview: "Affluent Baby Boomers between the age of 51 and 64 are the most concerned about whether their assets will last through retirement (73%) and whether they will be able to live the lifestyle they had hoped to in retirement (61%.)" As Our Skin Sags With Age, So Do Our Bones Overview: "…thanks to decades of better dental care, antibiotics and fluoride, the teeth and skulls of baby boomers look a lot younger than those of our grandparents in middle age. Yet another reason to keep flossing -- and smile." |
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