The Boomer Blog |
| FH Boom Daily Digest – April 13, 2010 Posted: 13 Apr 2010 05:47 AM PDT Top News From Today's "Boomiverse" CVS to Double In-Store Clinics After Health-Care Law, CFO Says Overview: "CVS Caremark Corp., the largest U.S. provider of prescription drugs, will double the number of in-store medical clinics it operates within five years because of new health-care legislation and the aging U.S. population." More baby boomers expected to spend golden years south of border Overview: "It's not certain how many U.S. retirees are living in Mexico - a 2004 study puts the number between 500,000 and 600,000 - but the foundation and other researchers say an increase is likely as more boomers settle into their golden years and find Mexico an affordable alternative. Almost half the retirees living in coastal areas are getting by comfortably on less than $1,000 per month, said the report, which cites the growth of real estate projects targeted at retirees as proof that aging Americans are flocking south of the border." Marketer, Heal Thyself Overview: "During a recent meeting with fellow marketers who help companies target Boomers, the conversation inevitably turned to a common frustration about agency creatives and media planners: they just don't get it. They're too young to understand or appreciate the value of Boomers' for their clients; they think Boomers are past their purchasing cycles." |
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