The Boomer Blog |
| FH Boom Daily Digest – September 21, 2010 Posted: 21 Sep 2010 05:34 AM PDT Top News From Today's "Boomiverse" Boomers keen to shop online Overview: "Baby Boomers didn't grow up on the internet, but they plan to hit the keyboard for Christmas gifts, even outdoing computer whiz kids. Latest research suggests almost half of all shoppers aged 55-65 intend to spend in cyberspace for at least some presents this year, compared with just a third of those aged 18-29." The caregiver: 'Like a frog in slowly boiling water' Overview: "Caregivers see loved ones fade away mentally and physically, and have to cope with ever-escalating challenges such as wandering, insomnia, outbursts of violence, incontinence, hallucinations and loss of verbal and motor skills." When It Comes to the Economy, It's the Boomers, Stupid Overview: "While economists and pundits debate back and forth, hither and yon as to a solution for the still anemic economy, and marketers search desperately for ways to increase sales, the answer is staring them all right in the face ... or, in many cases, the mirror. A little group of 80 million consumers ages 45+." |
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