The Boomer Blog |
| FH Boom Daily Digest – August 31, 2010 Posted: 31 Aug 2010 05:54 AM PDT Top News From Today's "Boomiverse" Tough New Workout Gear That Goes Easy on the Joints Overview: "More people are saying good-bye to the sprawling, machine-laden gym and looking for equipment designed to give low-impact workouts and then tuck neatly in a closet, suitcase or back of an SUV." How To Best Connect With The Richer Segment Overview: "A recent Burst Media survey discovered that only 17% of all those in the 45+ age groups believe that online advertising is intended for them. So we can assume that the rich Boomers -- those that control 70% of all the wealth -- are being neglected by online marketing and advertising." |
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