Friday, July 30, 2010

The Boomer Blog

The Boomer Blog


FH Boom Daily Digest – July 29, 2010

Posted: 29 Jul 2010 05:52 AM PDT

Top News From Today's "Boomiverse"

TV in the Bedroom More Important to Boomer Women Than Regular Sex
The Mature Market
July 29, 2010

Overview: "Continuum Crew announced the findings of their 2010 survey on mature consumer behavior and decision process on personal technology and consumer electronics purchases."
http://tinyurl.com/2djnzqd

Harris: Just 30% Of Adults 'Love' Cooking
Karlene Lukovitz
Marketing Daily
July 29, 2010

Overview: "One-third of "Matures" (65 and older) report that they "love" cooking, versus 28% of Boomers (age 46-64). And nearly one-third (32%) of men, compared to 28% of women, report the same."
http://tinyurl.com/2ahdrtg

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