The Boomer Blog |
| FH Boom Daily Digest – July 20, 2010 Posted: 20 Jul 2010 05:50 AM PDT Top News From Today's "Boomiverse" Why Marketers Can't Afford to Ignore Baby Boomers Overview: "Today's middle aged and older consumers are different than their predecessors. The conventional wisdom that they spend little, resist technology and are slow to adopt new products needs to be re-assessed. Boomers are an affluent group who adopt technology with enthusiasm (think about the number of parents or grandparents who regularly send e-mails or upload photos to Facebook and other sites). They have also shown a willingness to try new brands and products." Excitement or Peacefulness Overview: "There is a widely held misperception of the 45-65 consumer that penetrates almost all facets of mainstream marketing and communications. … Anyone over 50 wants to be 30 again." Gray Matters: Finding the Fountain of Youth Overview: "We old things are now a majority, a force to be reckoned with, and most of us are not going gently into that netherworld of rocking chairs, sensible shoes, mah-jong and permanent waves. If 50 is the new 30, 60 the new 40 and even 70 the new 50, it has less to do with colorizers and Botox than it does with freedom of choice, something that many of my parents' generation didn't have, or worse, didn't believe they had." |
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